1. Basic Marketing: A Global-managerial Approach, 14th Edition

Author(s): William D., Perreault Jr., Jerome E.

Publisher: McGraw-Hill

Year: 2002

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2. Essentials of Marketing, 13th Edition

Author(s): William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

Publisher: McGraw-Hill

Year: 2011

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3. Essentials of Services Marketing, 3rd Edition

Author(s): Jochen Wirtz, Christopher H. Lovelock

Publisher: Pearson

Year: 2018

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4. Marketing Management, 15th Edition

Author(s): Philip T. Kotler, Kevin Lane Keller

Publisher: Pearson

Year: 2016

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5. Marketing Management, 2nd Edition

Author(s): Greg W. Marshall, Mark W. Johnston

Publisher: McGraw-Hill

Year: 2015

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6. Marketing Management: Knowledge and Skills, 2nd Edition

Author(s): Peter J. Paul, Donnelly James H.

Publisher: McGraw-Hill

Year: 1998

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7. Marketing Strategy, Text and Cases, 6th Edition

Author(s): O. C. Ferrell, Michael Hartline

Publisher: Cengage Learning

Year: 2012

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8. Pharmaceutical marketing: principles, environment, and practice

Author(s): Mickey C Smith

Publisher: Pharmaceutical Products Press

Year: 2002

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9. Service systems and innovations in business and society collection, 1st Edition

Author(s): Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, Jim Salas, NC David S. Van Pelt Family Distinguished Professor of Marketing Chapel Hill, Kenan-Flagler

Publisher: Business Expert Press

Year: 2014

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10. Services Marketing: Concepts, Strategies and Cases, 4th Edition

Author(s): K. Douglas Hoffman, John E.G. Bateson

Publisher: South-Western College Pub

Year: 2010

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11. Strategic Marketing Management: planning, implementation and control, 3rd Edition

Author(s): Richard M.S. Wilson, Colin Gilligan

Publisher: Butterworth-Heinemann

Year: 2005

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